How Can Air Travel Be Free?

I breakdown of where Ryanair gets its revenue from. Once again, knowing your customer and knowing where their journey starts and ends is the key.

http://bit.ly/11bJNJ

The Manhattan Effect

The excellence of any business depends on the willingness of its customers and employees to provide direct and honest feedback. Real-time feedback is crucial to addressing the customer's complaint and fixing the problem before the next customer comes through the door. The ability to measure things begets new behaviours.

http://bit.ly/TWTxj

Ryanair set for £8 flights to US

How can an airline offer flights for £8 to anywhere? The answer is to know your customer and where the customer experience starts and ends.

http://bit.ly/xo7gM

Profits jump at Virgin Atlantic

Some companies look outside-in, some companies still look inside-out. Virgin understands the new business paradigm whilst BA just doesn't get it.

http://bit.ly/V3feY

And here is a link to help understand why British Airways is unable to compete in today's market, largely because they are using a 70's or 80's mentality to improve processes without looking at successful customer outcomes - http://bit.ly/AmW9o

Reference - http://bit.ly/geXSf