Profits jump at Virgin Atlantic

Some companies look outside-in, some companies still look inside-out. Virgin understands the new business paradigm whilst BA just doesn't get it.

http://bit.ly/V3feY

And here is a link to help understand why British Airways is unable to compete in today's market, largely because they are using a 70's or 80's mentality to improve processes without looking at successful customer outcomes - http://bit.ly/AmW9o

Reference - http://bit.ly/geXSf