Does Outside-In Make A Difference?

The combination of the latest results from the fourth annual BrandZ Top 100 Most Valuable Global Brands from Millward Brown Optimor, with the list of established BPM companies makes interesting reading:

- 7 of the top 15 companies are outside-in, with all producing positive yearly results
- 4 of the top 15 companies are inside out, with all producing negative yearly results

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